If you are wondering if video marketing online will work for your business, the answer is yes, when done the right way. You have to get some things right to be most effective. Here are some ideas for making good videos that will bring new buying customers to your company. These customers may very well feel as though they already know you because of your videos. This is a good situation to be in.
- Aim for quality content and production values in your videos. Good and interesting content will do wonders to attract new customers to your business. You need only some basic equipment to put your videos together and you probably already have some of it on your computer. An inexpensive video camera can produce remarkable, high quality results, so you need not spend a fortune on a camera. Likewise you will find that the video editor that you need to produce your video need not be expensive either. In fact Windows Movie Maker is probably already included on your PC and it is all you need to start producing high quality, appealing videos.
- When thinking about the length of your videos remember to “leave them wanting more.” This is good advice because you want to keep your videos snappy and to the point. Of course the length of your videos depends on the material you have but you will find it better to break your videos into several shorter ones than into a lengthy one that might leave your audience bored. So what length should your videos be. 30 seconds to 3 minutes seems to be a good length for most marketing videos. This length will be more enjoyable to your viewers and keep them as fans.
- Meter your videos out, don’t dump them on YouTube all at the same time, rather stretch out their release to build a steady fan base. This will allow you to watch your audience reaction to your videos and make adjustments as you make new ones. Be sure to let your audience know when you release new videos. If you have a blog, Facebook, or Twitter, be certain to update those fans about your latest video.
Video advertising for your small business can be one of the best investments that you can make for your business. It is inexpensive to produce and can really rivet the attention of your potential customers. Anyone can make effective videos with simple and low cost tools.
For more information visit Louisville Marketing or call us at 812-987-2915.
1902 Augusta Drive
Jeffersonville, IN 47130